Privacy Policy

Last updated: July 21, 2026

This Privacy Policy describes how straight Back Brace ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://straightbackbrace.com (the "Site").

1. What Personal Data We Collect

We collect various types of personal data to provide and improve our services to you. This may include:

• Identity Data: Name, billing address, shipping address, email address, phone number.
• Financial Data: Payment information (e.g., credit card details) processed securely by third-party payment processors. We do not store full credit card numbers on our servers.
• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.
• Usage Data: Information about how you use our Site, products, and services, including pages viewed, products searched for, and duration of visits.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

2. How We Collect Your Data

We collect personal data through various methods, including:

• Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
  • Purchase our products;
  • Create an account on our Site;
  • Subscribe to our newsletter;
  • Request marketing to be sent to you;
  • Enter a competition, promotion, or survey; or
  • Give us feedback or contact us.
• Automated Technologies or Interactions: As you interact with our Site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
• Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, such as:
  • Technical Data from analytics providers (e.g., Google Analytics);
  • Technical Data from advertising networks (e.g., Meta, TikTok, Snapchat);
  • Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.

3. Purpose of Data Collection

We use your personal data for the following purposes:

• Order Fulfillment: To process and deliver your orders, manage payments, fees, and charges, and collect and recover money owed to us.
• Customer Service: To manage our relationship with you, which will include notifying you about changes to our terms or privacy policy, asking you to leave a review or take a survey.
• Marketing and Promotions: To send you marketing communications about our products and services, and to deliver targeted advertising.
• Site Improvement: To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
• Analytics: To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
• Security and Fraud Prevention: To protect our Site and users from fraudulent activities and to comply with legal obligations.

4. Third-Party Services That Receive Data

We share your personal data with the following categories of third-party service providers to help us operate our business and provide our services:

• Payment Processors: To securely process your payments (e.g., Stripe, PayPal).
• Shipping Carriers: To deliver your orders (e.g., USPS, UPS).
• Analytics Providers: To understand how our Site is used and to improve user experience (e.g., Google Analytics).
• Advertising Platforms: To deliver targeted advertisements and measure the effectiveness of our campaigns (e.g., Meta, TikTok, Snapchat).
• Email Marketing Services: To send newsletters and promotional communications.
• Customer Support Platforms: To manage customer inquiries and support.

These third parties are obligated to protect your information and use it only for the purposes for which it was disclosed.

5. Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and for advertising purposes. Cookies are small text files placed on your device.

Types of Cookies We Use:

• Strictly Necessary Cookies: Essential for the operation of our Site (e.g., enabling you to log into secure areas of our website, use a shopping cart).
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works.
• Functionality Cookies: Used to recognize you when you return to our Site. This enables us to personalize our content for you, greet you by name, and remember your preferences.
• Targeting Cookies: Record your visit to our Site, the pages you have visited, and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly.

6. Data Retention Period

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: You have the right to request copies of your personal data.
• Right to Correction: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Deletion: You have the right to request that we erase your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Right to Opt-Out of Marketing: You can opt-out of receiving marketing communications from us at any time by following the unsubscribe link in our emails or by contacting us directly.

To exercise any of these rights, please contact us at support@straightbackbrace.com. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

8. Children's Privacy (COPPA Compliance)

Our Site is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children under 13 without verification of parental consent, we take steps to remove that information from our servers.

9. Contact Information for Privacy Inquiries

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: support@straightbackbrace.com

10. How Policy Updates Are Communicated

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.